One thing that many AR companies look at in closing your account is the reason that a person unsubscribes.

Both AW and GR ask the subscriber why they unsubscribed and if many of your subscribers say that they did not give you permission to email them then this can get your AR account closed.
They might do this because they simply forgot they subscribed, you changed your name and email to improve delivery, or you imported leads.

One way to reduce this is to provide an alternative method to unsubscribe.
I use a One Click Unsubscribe Link. What this does is remove the subscriber the list, give him a spash screen that says they have been unsubscribed and then after a few seconds redirects them to a cpa offer or something else.

This is done by providing a special link which includes their email and then using software, such as AW Pro Tools for aweber, moves them to another list (which you don’t email), and then continues to the splash/cpa offer. You can then from time to time delete all the subscribers from this temporary list.

The other benefit of a one click unsubscribe link, especially if you put it at the top of your email, is it will also unsubscribe bots which you don’t want on your list.

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