Ad swapping is where you build your list by swapping clicks with another listbuilder. You mail your list with your partners offer and they mail their list with your offer. You establish in advance how many clicks you are each going to send to the other.

This way you can increase the size of your list for free. You need an established list to be able to do this.

One problem with ad swaps is that while you build your list from your partners clicks you also reduce your list by getting unsubscribes when mailing your partners offer. You also lose one chance to mail your list for yourself.

A solution to this is to import your current list into an autoresponder that allows imports and them mail you partners offer via the new autoresponder but have your partner mail your offer into your original autoresponder. This way you are adding new leads without getting unsubscribes and without losing a mailing opportunity.

One autoresponder that is perfect for this is RapidMailer which is a wordpress based autoresponder.

You can find partners to swap with in fb and skype groups or using safe-swaps.

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