Are you getting high optin rates from SOLOs, swaps, or clickbanks?
45-65%? It’s probably fake traffic.

There is a lot of fake traffic going around these days. It seems lately every other SOLO I buy is fake.
Even when buying from established SOLO sellers. Many are buying cheap fake clicks from other sellers not even knowing they are fake.

Just yesterday I bought 100 clicks and got 41% optin. The problem was that none of it was real. Not a single person clicked the link to download the free gift they had just opted in for.
So I checked the IPs of the traffic to see if they were from proxies and about 80% were. Most likely they all were just not all proxies had been added to the list yet.

I have had a bunch of people ask me how I determine if traffic is fake or not so I figured I would make this post to explain it.

The first sign of fake traffic is optins but no action right after optin. To detect this you need to either be using a tracker that supports this or fudge it.
I use ClickMagick which tracks engagement per click. E in their stats. This will track the clicks on a thank you page. If you have multiple links it can track which link was clicked.
To set this up you need to send after optin traffic to a thank you page. This than you page would have the pixel on it to count a optin conversion and each link can be tracked also.
Do not count clicks on emails as engagement. Even fake optins get the emails, if valid, and could click on them. That is not what we are trying to measure here.

Here are some examples of clickmagick stats. TC total clicks, UC unique clicks, A number of optins, ACR optin rate, E engagement, ECR engagement rate. E is not unique but ECR is. You can see what was clicked in CM by clicking the number.
For example if one person opts in but clicks 3 links on your download page the stats would be TC 1,UC 1, A 1, ACR 100%, E 3, ECR 100%

There are a lot more stats that ClickMagick shows but have been omitted here for simplicity.

It seems a decent engagement rate is half of the optin rate. You can see an example of fake optins from the 1st, 4th and 6th lines. If you were to just judge the traffic by optin rate these all look great with the highest optin rate being fake optins.

You can fake this with other trackers if you don’t already track sales by just counting the link click as a $1 sale. This will not track multiple link clicks though.

I highly recommend ClickMagick as your first defense for detecting click and optin fraud!

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